In the modern day world of music, consumers can usually identify a style of music with the appearance of the product it's on. For example:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVVhKSYBobE077o3Nf3RZhEFM5udcetD9HDTQ6vi97zqZVNFjSUlhwhbQJjxphD5IkvC2_QTasymAczUaiWnLHTFNOhsaBKHUk6-UXKOlG7vU33u9lb2fNbVwPkvAvHaZ8hc0wPbsUqwc9/s320/Annotations%252Bof%252Ban%252BAutopsy.jpeg)
First of all, the band name (which may also be their logo) at the bottom of the picture is a sickly green colour, in a spikey font, and is almost unreadable. It gives off a very evil tone to the picture. When deciphered, the name reads "Annotations of an Autopsy."
Secondly; the band themselves are dressed all in black, some of which are wearing band t-shirts with a similar font to their own band name. The colours on the poster are tinted green with a majority of black.
We can safely say that this band is most likely to be a depressing metal band.
Now look at this example:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik68mgHBXPp1rk2l1useVFevSX2_CY7TnkKvLGB2DJH-iKigjBv7UKpAbz26wvRGDhUcG2yMQdwLyjWDuuEIYBekn2K9rZ_BxvhIg3KL_mCH0INBpqIUcJDTC1XKphA2CCZ7sLTewbidDs/s320/LP1353-you-me-at-six.jpeg)
This is very different to the first example. To start from the same place as before, the band name is very simply read, in a plain font, and easy on the eyes. Obviously, it is read as 'You Me At Six'
Secondly; the band is generally all good looking, muscular young men, dressed very well with styled hair. This gives off that the band are a lot more easier to listen to than the first example 'Annotations of an Autopsy', but it does not fully suggest what the band's genre truly is. This can sometimes be a good thing, meaning the band do not have to stick to any one genre of music.
The point of these examples is that the bands have asignature look to them. A lot of metal bands dress darkly, look like they are in a foul mood, and have their logos look as twisted as they can get it. A lot of poppier bands (such as the above example 'You Me At Six') have things a lot more plain, dress nicely to invite a wide range of audience to listen to them and not to scare them off. The names/logos are not always as plain as the second example but they are at least legible.
My group's genre of music was acoustic, so we needed to design our digipak to the degree that classic modern-day acoustic artists have.
Here is an example of one:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXFamgkJ4eH-0GXCJDMIPxH_cNtHbNcjGqCQRkrZYfkvROoKAC_thMJpOBQpdco41BBtDX_H40ci2xQtgLhUDOqCwSPtpf7HBLUy9AoMYGasKM_7z5cJHYeGUfqcyg4Rrj8Z2ujU2mu4Ny/s320/grass_laugh1_b_w_promo_copy2.jpeg)
Straight after looking at this advertisement, it is already clear that the man in the picture is an acoustic artist. The fact that it says 'Alan Lynes' at the bottom of the image suggests that it is advertising one person. Only one person is in the picture and he is dominating most of the lens capture. Behind him lies an acoustic guitar. All of this suggests to the viewer that a roughly middle-aged man named Alan Lynes is playing guitar in a musical solo acoustic act.
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Joshua Radin
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